Emirkan Erkara
Lead UX/UI-Designer
Lead UX/UI-Designer
Lead UX/UI Designer applying AI to simplify complex products (travel tech, automotive/HMI, B2B). Turning intricate workflows into clear interfaces, build scalable design systems and partner with engineering to ship fast and safely. Focus areas: AI-assisted UX, mobile flows, rapid prototyping.
Design systems, IA, mobile flows, AI tooling, crisp handoff.
Design × AI: Rebuilding airtuerk in less than 10 months
Outcome: Shorter booking paths, higher CVR, stronger partner visibility, consistent modern brand—contributing to +40% revenue (€550M → €750M) and a clear trajectory to >€1B by mid-2026.
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Designing and shipping complex, AI-assisted UX with measurable impact.
Strategically leading UX for B2B travel tools and the multicheck app, translating complex booking/ticketing into clear, mobile-first flows. Building a modular design system and scaling AI-driven content operations, personalization and orchestrating end-to-end airline campaigns across social, SEO, and CRM. Targeting >€1B by mid-2026 across subsidiaries.
Diligently supporting HMI prototypes with Figma components, clickable prototypes and documented states/edge cases. Producing internal/external communication assets and standardizing typography and iconography. Systematically capturing usability-review findings to drive iteration.
Creating brand identity and a Webflow storefront, refining PDP/checkout for clarity and trust. Designing social content, achieving 12M+ Reels views and 100k+ likes. Defining packaging guidelines and an asset pipeline for repeatable production.
Exploring and testing wHUD/AR-HUD HMI patterns for in-vehicle contexts. Outcome: Conceptualized the user experience of a gaming hub for Audi vehicles and presented a live demonstration to decision-makers.
Designing mobile UX for onboarding, habit tracking, and progress insights around clear IA and navigation. Establishing a compact component library to accelerate iteration and consistency. Running lightweight tests and translating insights into measurable UI refinements.
Interactive Media & HMI foundation, paired with business insight. Thesis: User-Centered HMI Designs in Vehicles.
Proficient in multiple languages, facilitating effective communication and collaboration in diverse settings.
Research. Prototype. Deliver.
Recognizing outstanding contributions in pioneering data-driven solutions and strategic insights.
Commending exemplary expertise in business consulting, driving innovative strategies and impactful outcomes.
AI-first Lead UX Designer — open to roles and projects.
Drop a note — happy to share work samples and next steps.