Available for Work
Emirkan Erkara
Lead Product Designer
AI
Automotive
Travel Tech
Health
Design · Applied AI
Lead Product Designer applying AI to simplify complex products. Turning intricate workflows into clear interfaces, build scalable design systems and partner with engineering to ship fast. Focus areas: AI-assisted UX, mobile flows, rapid prototyping.
Based in Frankfurt am Main · Open to relocation
Projects
Worked With
Recent project
Design × AI: Rebuilding airtuerk in less than 10 months
AI-Forward System Design — The airtuerk Ecosystem
New unified design system, faster user flows, personalization
- Web & Market: airtuerk.de (DE) · airtuerk.com.tr (TR)
- Design System & Mobile: airtuerk UI Kit (tokens, components, patterns) applied across all products; faster, slimmer user flows that convert.
- Product Suite: rentalCar · airLounge (lounge booking) · myTransfer (transfers) · ait ibe (internal booking & admin) · multicheck · myBooking (check-in) · myStats (dashboard) · terminal (brand guidelines & central access hub).
- AI & Ops: AI content ops and personalization; SEO modules; CRM/email &social for DE/TR locations.
- Brand & Org: Full rebrand, department setup & employer branding; airline marketing with partners (Qatar Airways, TAP Air, others).
Outcome: Shorter booking paths, higher CVR, stronger partner visibility, consistent modern brand—contributing to +40% revenue (€550M → €750M) and a clear trajectory to >€1B by mid-2026.
Professional Skills
Design systems, IA, mobile flows, AI tooling, crisp handoff.
User Experience / Product
Design strategy
Design systems
Information architecture
User flows
Wireframes
Prototyping (low → high fidelity)
Usability testing
A/B experimentation
Accessibility
UI
Grid systems
Components
States
Micro-interactions
Variants
Design tokens
Edge cases
Product microcopy
Tools
Figma
Webflow
Miro
Notion
HTML/CSS
Photoshop
Illustrator
Wix
InDesign
Protopie
ChatGPT
Gemini
Midjourney
Microsoft Office
MailerLite
Zapier
Synthesia
Work Experience
Designing and shipping complex, AI-assisted UX with measurable impact.
Lead Product Designer
airtuerk Service GmbH
Full-Time
Feb 2025 - Present
Frankfurt am Main, Germany
Strategically leading UX for B2B travel tools and the multicheck app, translating complex booking/ticketing into clear, mobile-first flows. Building a modular design system and scaling AI-driven content operations, personalization and orchestrating end-to-end airline campaigns across social, SEO, and CRM. Targeting >€1B by mid-2026 across subsidiaries.
UX/UI & Communications Designer
Hyundai Motor Europe TC
Internship
Sep 2024 - Jan 2025
Rüsselsheim, Germany
Diligently supporting HMI prototypes with Figma components, clickable prototypes and documented states/edge cases. Producing internal/external communication assets and standardizing typography and iconography. Systematically capturing usability-review findings to drive iteration.
Co-Founder
Swap
E-Commerce Brand
Apr 2024 - Feb 2025
Nürnberg, Germany
Creating brand identity and a Webflow storefront, refining PDP/checkout for clarity and trust. Designing social content, achieving 12M+ Reels views and 100k+ likes. Defining packaging guidelines and an asset pipeline for repeatable production.
UX/UI Designer
Audi AG
Internship
Feb 2024 - Aug 2024
Ingolstadt, Germany
Exploring and testing wHUD/AR-HUD HMI patterns for in-vehicle contexts. Outcome: Conceptualized the user experience of a gaming hub for Audi vehicles and presented a live demonstration to decision-makers.
Product Designer
MuscleMaind
Startup
Sep 2023 - May 2024
Vienna, Austria
Designing mobile UX for onboarding, habit tracking, and progress insights around clear IA and navigation. Establishing a compact component library to accelerate iteration and consistency. Running lightweight tests and translating insights into measurable UI refinements.
Education
Interactive Media & HMI foundation, paired with business insight. Thesis: User-Centered HMI Designs in Vehicles.
Vienna University of Applied Sciences
Bachelor's degree
Interactive Media
Oct 2021 - Jun 2024
Den Haag University of Applied Sciences
Exchange Semester
Marketing Management
Feb 2023 - July 2023
Languages
Proficient in multiple languages, facilitating effective communication and collaboration in diverse settings.
🇬🇧 English
Professional working proficiency
🇩🇪 German
Native or bilingual proficiency
🇹🇷 Turkish
Native or bilingual proficiency
🇫🇷 French
Elementary proficiency
Certificates
Research. Prototype. Deliver.
Google UX Design (online)
Issued by Google
Completed Google’s Professional Certificate covering research, wireframing, prototyping, usability testing.
Dec 2023
Audi Kreathon 2024
Issued by Audi Sport GmbH
Selected participant; co-created an AI-driven customer experience concept that moved into implementation.
Jul 2022
Let's Talk
AI-first Lead Product Designer — open to roles and projects.
Get in Touch
Drop a note — happy to share work samples and next steps.
